EXTREME Boats, New Zealand’s most awarded aluminium boat manufacturer, has gone global with new distributors secured in the United States and Europe.
After generating excitement at the Southampton, United Kingdom and Dusseldorf, Germany boat shows last month – as well as one in Ohio, USA – the company’s plan of breaking into international markets has been realised.
“There will be quite radical growth if it all goes right. We’re in the process of getting in touch with all the dealers that have contacted us and are getting things rolling,” marketing manager Mat Cranswick said.
“We have a distributor based in the UK who got hold of some of our boats and he’s wanting to establish a dealers’ network throughout Europe.”
He said since their boats were fully certified to meet both European and American standards, he didn’t expect any exportation issues to arise.
Another selling point for their boats is that all stages of construction is done on-site, giving them control of the quality and time scheduling required for export.
With the recent launch of their Legacy line, the company has expanded its product selection and increased its international profile.
“The Legacy line is a range of sport fishing launches with the first one under way at the moment which is a 70-footer.
“The business has expanded quite a bit. We have Extreme Boats alone producing about 300 boats a year now and with Legacy included, we have just over 80 full-time staff,” he said.
He said the Legacy line was a natural progression for the company.
“We have always had demand for commercial work, so with the new building complete we can undertake that,” he said.
“We’ve had a lot of interest from mussel farmers, cray fishing boats, and we are just completing a fuel barge.”
He said judging by the people who came up to their stand to have a chat at the nine-day Dusseldorf show, buyers in France, Scandinavia, the Netherlands and even the small Portuguese island of Madeira had the strongest interest in purchasing their boats.
These are countries that rely heavily on fishing and have exacting preferences for what they want.
“I would say that buyer interest in Europe will be in our six- to eight-metre range,” he said.
Sales manager Shane Laurent, who attended the Cleveland, Ohio show, said he knew they had impressed attendees when people came up to him wanting to shake his hand.
“We have always been within New Zealand and Australia but this interest is now being generated from further abroad and we’re at the stage where we can look into that and pursue those off-shore markets,” Mr Cranswick said.