CLEAR-OUT: Eastern Bay Life editor Neryda McNabb is excited for the chance to swap some of the items in her over-full wardrobe for something different. Photo John Morin D8731-01

WASTE-Zero-Whakatane is getting behind clothing exchange initiative, the Mid-Winter Swap, in the name of waste minimisation.

The Mid-Winter Swap on Saturday, July 27, is an event where pre-loved clothes and accessories in a good condition can be swapped using a token system. Tickets for the event will cost $10 and participants will be able to enjoy bubbles, kombucha and vegan refreshments while changing out their wardrobe.

Waste-Zero-Whakatane co-ordinator Lisa Eve says the choice to support the Mid-Winter Swap as a community waste minimisation organisation was an easy one.

“Waste-minimisation activities are often associated with getting down and dirty and cleaning up some kind of mess we or others have made,” she says. “I don’t think people are really aware of the realities of the fast fashion industry and its impacts on our environment.

CLOTHES SWAP: Mid-Winter Swap organisers Hannah-Rose Haimona and Renee Garner.

“Clothing production doubled between 2001 and 2014, and a recent survey in the UK revealed the majority of fast fashion items are only worn seven times before being dumped. Buying your clothing thoughtfully, or swapping clothes with your friends at an event like the Mid-Winter Swap can really make a difference.”

Event organisers Hannah-Rose Haimona and Renée Garner are two friends with a passion for conscious living. Hannah-Rose, an entrepreneur, website designer and event stylist, and Renée, a teacher at Whakatane High School, are working together to bring an eco-conscious event to the women of Whakatane this Plastic-Free July.

“We want to promote a way of living that encourages community and connection,” says Hannah-Rose. “We want to see ladies within our community begin to consider the lifestyle decisions they are making on a daily basis, and to challenge them to consider the environmental and ethical implications their decisions have on a larger scale.”

“This event is being supported by a number of New Zealand businesses that promote this ethos and we will have some excellent eco-conscious brands to showcase on the day, along with some beautiful spot prizes to gift to the ladies who attend.”

Tickets to the event can be purchased for $10 from (Mid Winter Swap). More information can be found at on Facebook at WasteZeroWhakatane.