- Huge year shaping up for Extreme Boats
AFTER unveiling its new launch range, taking home top prizes in the prestigious Hutchwilco Boat Show and expanding its export business, it’s fair to say 2019 is shaping up as a huge year for Extreme Boats.
The Hutchwilco Boat Show is well renowned throughout Australasia and, for the second year in a row, the Whakatane boatbuilder has taken home its biggest prizes.
The company entered two models in the competition, a 645 Centre Console and a 745 Walk Around, and took home all available awards.
“It is a highly regarded event and we couldn’t have done any better,” said marketing manager Matt Cranswick. “It’s a very big deal and we’re very proud of the results.”
The 645 Centre Console was awarded best specialist fishing boat up to seven metres, while the 745 Walk Around was awarded specialist fishing boat up to eight metres, best new model and supreme boat of the show.
Mr Cranswick said it was the team’s dedication to innovation and quality that gave them this result.
“Everything is done in-house, which means we have control of the product from start to finish,” he said.
“From the fabrication, the upholstery, the glazing, the painting and the full fit-out, we do it all. We are in control of the quality and we choose the standard.”
This high expectation of quality will be carried through to the company’s new launch range.
Construction on a new building, big enough to build the new range of launches, is expected to be completed in the next three weeks.
Mr Cranswick said the company had been approached many times in the past about creating larger private and commercial boats but didn’t have the services ready to facilitate it.
The launch range will be developed under the “Legacy” brand, while the trailer boat range will remain under the established “Extreme” brand.
“The emphasis will still remain on the Extreme brand,” Mr Cranswick said.
“But we are now also able to meet a demand in the larger boat market and take on some commercial opportunities which have always been there.”
The first boat built in the new building will be for the company’s owners, Diane and Glenn Shaw.
“We don’t just make and sell these boats,” said Mr Cranswick.
“We own them too; we know what’s required. It’s through use and ownership that we develop the best products.”
The development of the new building will see the company adding even more employees to it staff of over 80 – making it one of the biggest local employers in Whakatane.
“We’re continuing to grow, and we are always on the look-out for experienced staff,” Mr Cranswick said.
“We attract many skilled people to the area from out of town but remain locally owned and operated.”
Continued growth is expected as the company looks to further expand its offshore markets.
Currently, it exports to Australia, New Caledonia, Hawaii and the United States but is now looking to break into Europe.
“We pride ourselves on producing quality products that last and that won’t change,” said Mr Cranswick.
“We are continually refining and reflecting and bringing out new models to ensure our products are the best.”