BEST START: Edgecumbe College students Taeya Sedgman, Henrietta Warbrick and Keeley Lawton prepare breakfasts for other students. Photo Troy Baker D8232-03

Eastern Bay schools which benefit from the KickStart Breakfast programme

  • Te Mahoe School
  • Te Kura o Te Paroa
  • Te Apiti Hou Eastbay REAP
  • Allandale School
  • Te Kura Mana Maori o Matahi
  • Tawera Bilingual School
  • Whakatane High School
  • Te Kura Kaupapa Maori o Te Orini ki Ngati Awa
  • Apanui School
  • Whakatane Teen Parent Unit
  • Whakatane Intermediate School
  • Trident High School
  • Te Kura Maori-a-Rohe o Waiohau
  • James Street School
  • Edgecumbe College

HUNDREDS of students across the Eastern Bay have full stomachs at school, thanks to Fonterra’s community programme KickStart Breakfast.

The programme recently celebrated signing up its 1000th school and serving its three millionth breakfast.

The KickStart Breakfast programme is a partnership between Fonterra, Sanitarium and the Ministry of Social Development and provides Anchor milk and Weet-Bix to schools throughout the country.

Fittingly, with the Fonterra factory in its backyard, Edgecumbe College has been involved in the programme almost from the start nearly 10 years ago.

Student in charge of the programme Jaydyn Wilson said the students made sure that everyone who needed the food had access to it while keeping serving sizes all the same.
“I 100 percent think this is a good thing,” he said. “It’s a good thing people can come here and have access to food because so many come to school without.”

The sentiment is echoed by deputy principal Rene Otto who knows a lot of students come to school without having breakfast and many also do not bring lunch.

“We see a big difference in concentration and focus when the students are full, so this programme has done a lot for us,” said Mr Otto. “This is all really good healthy stuff too which is important.”

Every day, the programme feeds around 28 students at the school, which encourages the students to run the programme themselves.

In addition to the KickStart Breakfast programme the school is also supplied with Milo and hot meals from KidsCan, which are served during winter.

The managing director of Fonterra Brands New Zealand, Brett Henshaw, said providing students with a healthy nutritious breakfast gave them the best start to the day.

“It is our goal to ensure that every child in New Zealand starts their day right with a nutritious breakfast to feed their young minds to fuel our future,” he said.

“As well as celebrating the 30 millionth breakfast serving, it’s important to acknowledge the support of the amazing volunteers, teachers and local community groups who run the breakfast clubs. Without these people the programme wouldn’t have been possible.”

The Ministry of Social Development also provides $1.2 million in funding to the programme each year.

Across the country, over 135,000 breakfasts are served each week, feeding more than 30,000 children.