OPOTIKI Rotary Club members were at New World for “Purple Pinkie Day” on Wednesday.
Erica Tingscombe said supermarket visitors were generous with their money and time, offering both to walk away with a blue or purple pinkie.
“They can choose between two colours,” she said. “We’ve had heaps of people taking part.”
Self-confessed “East Coast lad” David Jamieson said he’d probably be famous when he came home with a purple pinkie, while putting all his loose change in the donation bucket.
However, Pinkie Day is not only a fashion statement, but a serious health mission taking place on Rotary and World Polio Day.
World Polio Day was established by Rotary International more than a decade ago with the goal of ridding the world of polio. Rotarians have helped to immunise more than 2.5 billion children against polio in 122 countries.
For as little as 60 cents a child can be protected from this crippling disease.
Rotary, with partners, has reduced polio cases by 99.9 percent worldwide.
Millions of children in endemic countries know that having a purple pinkie indicates that they have been vaccinated and means freedom from polio.